Virtual reality technology is a highly innovative and powerful tool for raising awareness and educating people about a wide range of issues, and it is still in a very early stage of development. With this pioneering campaign, Ecuador positions itself at the international forefront in the use of new technologies for social issues.
A 100% Ecuadorian product that, in this case, also contributes to a debate on an issue of vital importance for the country: women’s rights.
Why do we need gafas
para ver la realidad?
17,448 girls under the age of 14 who survived sexual violence gave birth between 2009 and 2016.¹
Unsafe abortion is one of the main causes of injury and death among Ecuadorian women and girls, accounting for more than 15 percent of maternal deaths in the country.²
Unsafe abortion is one of the main causes of injury and death among Ecuadorian women and girls, accounting for more than 15 percent of maternal deaths in the country.²
n Ecuador, an average of more than 4,000 rapes have been reported each year over the past four years.3
In Ecuador, an average of more than 4,000 rapes have been reported each year over the past four years.3
Suicide among girls and adolescents aged 10 to 19 ranks among the top two causes of death. The main reasons are early pregnancies and violence.4
Suicide among girls and adolescents aged 10 to 19 ranks among the top two causes of death. The main reasons are early pregnancies and violence.4
1 and 4 INEC, 2 and 3 The Nation.
With this in mind, the campaign “Glasses to See Reality” was developed. It aims to make visible a situation that occurs with chilling frequency in Ecuador, in the context of the debate on the decriminalization of abortion in cases of rape.
People who have already put on the glasses
Gloria Astudillo, Assembly Member
Gabriela Larreátegui, Assembly Member
Byron Suquilanda, Assembly Member
Sebastián Palacio, Assembly Member
Pavel Muñoz, Assembly Member
Wilma Andrade, Assembly Member
Our Social Media accounts (Twitter and Facebook) are the main dissemination tools of the campaign, using the hashtag #gafasparaverlarealidad.